End unsustainable business models & overconsumption
Initiatives to enhance the durability, repairability and sustainability of products while simultaneously addressing greenwashing put forward by the EU are a welcome step towards responsible production and consumption models.
Products and services offered in the European Union should embody sustainability and responsibility. As allies of the outdoor industry, we urge the European institutions to:
- Ensure effective, robust, and timely implementation of the Green Claims Directive, which addresses misleading environmental claims. Coherence with other directives such as the Empowering Consumers for the Green Transition Directive or the Unfair Trading Practices Directive will establish a comprehensive framework for all sustainability claims in the EU, ensuring a unified approach to combatting deceptive marketing practices
- Implement policies which embody a holistic approach to circularity and curtail consumption enabling the consumer to adopt responsible consumer practices.
- Support supply chains outside the EU to facilitate the decarbonization of textile supply chains as stipulated in the Textile Strategy report and uphold labour rights across our supply chain.
Protect Our Winters Europe | Dreiheiligenstraße 21a | 6020 Innsbruck, Austria
ZVR ID: 1094440070
EU Transparency Register ID: 771110337973-66
Privacy Policy | Terms of Use